Mainstream media, be it movies or magazines, have targeted women for a long time. Why did we think that social media would be any different? From skincare to fashion, we’ve idolised women on screens. We continue to do so knowing that these standards of beauty are unrealistic. We thought social media would help us connect with our friends but instead, it became a stage where we all have to look and sound ‘perfect’, whatever that means. Though, something’s started to change this time around. We’ve started to take notice of this pressure and seem to have chosen to be kinder to ourselves. In this blog post, we go over how social media influences our notion of beauty and how you can better curate your social media diet to surround yourself with kinder, more accepting and inspiring influencers.
The impact of social media
Social media started as a platform to connect with friends and family across borders but has morphed into something much more than that. Increasingly over time, social media idols such as Instagram influencers, models or celebrities have been put on a pedestal by young impressionable women. #Instaperfect includes a great body, flawless skin, a to-die-for wardrobe and lifelong holidays by the beach.
Think about it for a moment, if any of us try to live our life by these standards, when do we go to university, clean the house or just look silly in our pyjamas! We aren’t saying social media is bad, we are just taking a moment (and join us in this, will you?) to acknowledge that it can be a bit too much sometimes.
It’s a bigger problem than you think
Young women growing up in the fad of social media platforms experience issues social anxiety when it comes to dealing with very common medical conditions such as acne or hair fall. It is extremely hard to have role models that have ‘perfect’ skin and a family who shrug acne off as ‘puberty’ and have to overcome self-esteem issues all at the same time.
It is important for women to understand that having a medical condition affecting your skin or having a different body type isn’t something to be embarrassed about.
#Instaskin vs. Medically-proven treatments
Perfect skin isn’t something you should be aiming for, instead seek healthy skin. Some experience different grades of acne, while others battle pigmentation and that’s why a doctor should always be consulted. DIY hacks are great to watch but often they may not suit sensitive skin and should be avoided until your skin settles down.
Skip ‘beauty-editing’ apps
Social media may encourage the inflatable idea of clear skin through airbrushed pictures while covering up real issues such as acne, which they may be experiencing themselves. Loads of editing apps promise to superficially tweak your skin, your smile and skin tone. Give these unhealthy habits a pass! We admit filters are fun but altering your features to make yourself more ‘attractive’ isn’t attractive. Celebrate yourself and aspire for self-improvement to standards defined by you, not others.
How can you stop using social media for validity?
While likes, followers, and comments have taught young girls the idea of ‘social media love’ - their need to be accepted by the masses have increased. Developing healthy ways to understand realistic skincare goals is the first step to accepting your beauty. Here are some quick tips:
- Don’t use ‘recommended products’: Celebrities and social media influencers give out their skin care routine to their fans - truth is, your skin is unique. There is no such thing as one skin care routine - skin types determine your skin care routine. Do not use generic products recommended to you by anyone, see a dermatologist to understand how you can gently maintain your skin’s health.
- Look up to reality: There are influencers who chose to promote body and beauty positivity. Surround yourself with self-acceptance. Instead of trying to look like someone else, embrace your unique beauty.
There’s nothing wrong in aspiring to be better each day but it's alright to be who you really are. As for skin and hair issues, girls, recognise what you’re experiencing can be improved by professionals, is step one of good skin care - and we’re here to help. This Women’s Day, Remedico wants you to know that each and every one of you is great, but don’t wait to hear it from someone else. Tell yourself that! Take care of yourself first, don’t let society’s standards of beauty get to your head!